ChatGPT Prompts for Google Ads (Restaurants, Hotels, Local Services)

ChatGPT prompts for Google Ads work best when you use them to generate options, not final answers. Your job is to provide the constraints (offer, location, pricing, legal/brand rules) and then review the output for truthfulness and policy compliance. ^[1]

This guide gives you a practical prompt kit for restaurants, hotels, and local services in Mallorca. It pairs prompts with a process so you don’t end up with generic ads or campaigns that burn budget without tracking.

Before you write ads: set up measurement

If you don’t have conversion tracking, you’re guessing. Google’s setup guide covers web conversion measurement and ways to connect your site (Google tag, Google Analytics). ^[2]

Minimum conversions to track for local businesses:

• Form submits (lead, booking request)
• Phone clicks (mobile)
• Bookings/purchases (if you have them)

Prompt 0: Build your campaign brief (inputs)

Act as a Google Ads strategist.

Business: [restaurant/hotel/service], location: [Calvià/Magaluf/Santa Ponsa/etc]
Offer: [what you sell], price range: [€€-€€€]
Audience: [tourists/residents/expats], languages: [EN/ES/DE]
Seasonality: [high season months], constraints: [no discount claims, no "best", etc.]
Landing page URL: [link]

Task:
1) Ask me 15 questions you need answered before building campaigns.
2) Then propose a simple campaign structure: 2-4 campaigns, 2-6 ad groups each.
3) Include conversion goals and what to exclude (negative intent).

Prompt 1: Keyword clustering (Mallorca intent)

Use Keyword Planner for real volume/ideas, then use AI to cluster into ad groups. ^[3]

Cluster these keywords into tight ad groups. Output as a table:
Ad group name | keywords | match type suggestion | negative keywords | landing page angle.

Keywords:
[paste list]

Business context:
[paste your offer + location + audience]

Prompt 2: Negative keyword brainstorm (budget protection)

Create a negative keyword list for this business:
Business: [type]
We DO NOT want: [jobs, cheap, free, DIY, wholesales, etc.]
We DO want: [bookings, reservations, near me, open now]

Output:
1) Universal negatives
2) Category-specific negatives
3) "Research intent" negatives
4) Competitor intent negatives (optional)

Prompt 3: Responsive Search Ad (RSA) pack with character limits

Responsive search ads let you provide multiple headlines and descriptions, and Google tests combinations. The RSA help page includes asset limits and recommends writing assets that make sense in any order. ^[1]

Create 1 Responsive Search Ad.

Rules:
- 15 headlines, max 30 characters each
- 4 descriptions, max 90 characters each
- No unverifiable claims (no "best", no fake awards)
- Mention location naturally (Mallorca / Calvià / Santa Ponsa where relevant)
- Include at least 3 different value props and 2 calls-to-action
- Output each line with a character count.

Business:
[paste offer + location + differentiators]

Prompt 4: Landing page QA checklist (Quality Score helper)

Review this landing page for a Google Ads search campaign.

Landing page URL: [paste]
Primary keyword: [paste]

Output:
1) Message match (ad to page)
2) Trust signals to add (local proof, reviews, policies)
3) Friction points (forms, speed, confusing copy)
4) Mobile UX issues
5) A revised hero section (headline + subhead + 3 bullets)

Prompt 5: Restaurant prompts (reservations + events)

Create ad angles for a Mallorca restaurant.

Inputs:
- Cuisine: [type]
- Location: [area]
- Booking method: [WhatsApp/phone/booking engine]
- Differentiators: [sunset view, live music, kids friendly, vegan]

Output:
1) 5 "reservation intent" angles
2) 5 "group booking" angles
3) 5 "event" angles (seasonal)
Each with: headline idea, description idea, and suggested sitelink text.

Prompt 6: Hotel prompts (direct bookings)

Create ad copy variations for a Mallorca hotel aiming for direct bookings.

Rules:
- Avoid misleading pricing claims
- Focus on amenities + location + cancellation policy clarity
- Produce: 12 headlines, 4 descriptions, 8 sitelinks (with short descriptions)

Inputs:
[paste hotel info]

Prompt 7: Local services (leads + qualification)

Create a lead-gen campaign plan for a local service business in Mallorca.

Service: [plumber/electrician/cleaning]
Service area: [towns]
Emergency vs non-emergency: [rules]

Output:
1) Keyword themes by urgency
2) Ad copy per theme
3) "Bad lead" negatives
4) A phone script for answering calls in 30 seconds

How to keep AI ad copy policy-safe

• Feed AI only claims you can prove (prices, availability, policies).
• Avoid “best #1” style superlatives unless you can substantiate them.
• Keep assets meaningful even if Google mixes the order. ^[1]
• Track conversions before optimizing. ^[2]

Related reading: If you’re new to Google Ads in Mallorca, start with Google Ads for restaurants, Google Ads for hotels, and Quality Score improvements.

Ad assets (extensions) that local businesses should use

Most local campaigns improve when you add the right assets (formerly called extensions). They increase real estate on the results page and give users more paths to convert. Three core assets to consider:

• Location assets: connect your Business Profile so ads can show address and map signals where available. ^[5]
• Call assets: show a call button (especially valuable for mobile “book now” intent). ^[6]
• Sitelink assets: add deep links like “Menu”, “Rooms”, “Book”, “Directions”, “Pricing”. ^[7]

Prompt: build a full asset pack (sitelinks, callouts, structured snippets)

Create an asset pack for this Google Ads search campaign.

Business: [type], location: [town], language: [EN/ES/DE]
Offer: [what you sell]

Output:
1) 8 sitelinks (each with a short description)
2) 8 callouts (2-4 words)
3) 4 structured snippets with 4 values each (e.g., "Amenities: ...")
4) 3 phone CTA lines for call assets

Rules:
- No exaggerated claims
- Use clear, specific language

Budget + bidding: what AI should (and shouldn’t) decide

Use AI to propose scenarios, not truths. AI cannot know your real conversion rates. It can help you plan a structure like:

• “Core intent” campaign: high intent searches (e.g., “book hotel santa ponsa”, “restaurant reservations calvià”)
• “Brand” campaign: protect your brand name (often cheap, high conversion)
• “Discovery” campaign: longer-tail queries (lower bids, more learning)

If you want Mallorca-specific paid search strategy, also read Google Ads budget planning, Facebook Ads vs Google Ads, and PPC lead generation.

Compliance checklist (avoid avoidable account problems)

Before launching, review your copy for policy risk. One common issue is misrepresentation (misleading claims or implying things you cannot prove). Google documents misrepresentation under its Ads policies. ^[8]

• Don’t claim “official” or “certified” unless true
• Don’t use fake countdowns or fake urgency
• Don’t promise results you can’t guarantee (“#1”, “best”, “guaranteed”) unless substantiated
• Keep pricing and availability honest and consistent with the landing page

Weekly optimization SOP (20 minutes)

1. Search terms: add negatives for irrelevant queries (Prompt 2).
2. Ads: pause the weakest ad angle and write 1 new RSA variation (Prompt 3). ^[1]
3. Assets: add 1 new sitelink and 2 callouts (Prompt above). ^[7]
4. Landing page: improve message match or speed (Prompt 4).
5. Tracking: confirm conversions are still firing. ^[2]

Prompt: search terms clean-up + expansion (from your report)

Once per week, export your search terms and let AI propose two things: what to block (negatives) and what to build (new ad groups). Always review before applying.

Analyze this Google Ads search term report (CSV rows).

Task:
1) Suggest negative keywords (grouped by theme).
2) Suggest 3-5 new ad groups we should create.
3) For each new ad group, write one RSA (15 headlines + 4 descriptions).

Constraints:
- Do not invent claims
- Use location naturally (Mallorca / town)
- Keep output structured and easy to copy

Report:
[paste top rows]

Prompt: compliance + truthfulness review (final pass)

Use this before publishing new ad copy. It forces AI to act like a strict reviewer, not a copywriter. Misrepresentation is a common avoidable risk. ^[8]

Review this ad copy for policy risk and truthfulness.

Inputs:
- Business facts we can prove: [paste]
- Ad copy: [paste headlines/descriptions/assets]
- Landing page claims: [paste]

Output:
1) Any potentially misleading claims (and safer rewrites)
2) Any missing required context (prices, conditions, dates)
3) Any wording that could be considered misrepresentation
4) A final "safe" version of the ad copy

Landing page structure that converts for local intent

Search ads work when the landing page answers the query quickly. For local businesses, a strong landing page usually includes:

• Clear offer + location: say what you do and where (Calvià, Santa Ponsa, Palma, island-wide).
• Proof: reviews, photos, guarantees you can actually honor.
• Fast contact: tap-to-call and WhatsApp options for mobile users.
• FAQ: answer objections (parking, booking rules, cancellation, service area).

For broader website + SEO structure, see website design for SEO in Mallorca.

Mallorca seasonality tip (don’t run the same campaign all year)

Tourism businesses often have strong swings between off-season and high season. Instead of keeping the same ads and budgets forever, plan a seasonal structure: pre-season “planning” queries, high-season “book now” queries, and off-season “locals/weekend” angles. For a deeper PPC seasonality approach, read Seasonal PPC for Mallorca tourism.

AI helps here by drafting seasonal ad angles and updating landing-page copy quickly, but you still need real availability, real prices, and tracking to know what’s profitable. Use it to speed up iteration, not to guess performance.

Soft next step

If you want us to turn this prompt kit into a tracked, conversion-focused campaign, we keep the knowledge base free and offer optional implementation support at calvia.digital.